WFA4: Leveraging Survey Technology to Drive Workforce Insights at American Express

Leveraging Survey Technology to Drive Workforce Insights at American Express

Event Link
Thursday 06 October
11:00 AM – 12:00 PM

In 2015, American Express’ HR team set out to make its employee insight initiatives more successful by making better use of sophisticated technology and tools to provide greater flexibility, visibility and insights to their HR business partners and leaders across business units. The goals were to simplify and expedite the process of providing results to senior leaders and managers in a way that enables them to quickly ascertain areas of focus, determine next steps and shift the focus from data to actionable insights using a dashboard with strengths and opportunities. Margaret Knudsen will show you how to leverage technology, best practices and insights to build better partnerships with HR business stakeholders and leaders. This improved employee survey processes and delivers actionable insights that led to real change in achieving business goals. Learn how you too can turn data into insights into action at your organization.


Margaret Knudsen

Director, Human Capital Insights
American Express


photo of Margaret Knudsen
Margaret Knudsen

Margaret serves as the Director of Human Capital Insights at American Express, and has worked at the company for over 15 years. She leads the global employee survey program, including engagement surveys, employee program research, content development, survey administration, results analysis and action planning. Prior to working in Human Resources, Margaret led a client service quality function at American Express, which included responsibility for client satisfaction surveys. She is a graduate of the University of Minnesota, Carlson School of Management.

Catherine Maraist, Ph.D.

Client Director, Talent Solutions


photo of Dr. Catherine C. Maraist
Dr. Catherine C. Maraist

Dr. Catherine C. Maraist is a member of the leadership team of CEB’s Workforce Surveys and Analytics practice. As a Client Director, she consults with organizations to develop, enhance, and expand HR survey programs. In addition to consulting with some of the largest Fortune 500 companies regarding workforce engagement and effectiveness, Cathy leads a service delivery team to meet the needs of CEB’s clients. In addition to her survey research experience, Cathy has worked within the areas of selection and assessment, including the development, implementation, and validation of employee selection systems as well as individual assessment and assessment center work. Cathy has been working at CEB for more than 12 years. She received her Ph.D. degree in Industrial and Organizational Psychology from Tulane University, and is a member of the Society for Industrial and Organizational Psychology and the American Psychological Association.