REC2: Leveraging Consumer-Marketing Trends to Build a World-Class Candidate & Employee Experience at Marriott International
Leveraging Consumer-Marketing Trends to Build a World-Class Candidate & Employee Experience at Marriott International
Wednesday 05 October
01:15 PM – 02:15 PM
The job seeker and employee pool isn’t one-dimensional — it’s a diverse hodgepodge of people with different career goals, personalities and values. Hear how Marriott International leverages candidate and associate personas to segment their audience into distinct talent markets, rather than approach them as a singular entity. Learn from Marriott’s experience how to use personas to develop meaningful and personal programs and tools for your key audiences, including: a global push to bring job descriptions to life, a hiring manager training portal plus an HR professional education and engagement platform. Consumer-focused marketing teams may have cracked the code with their vast, diverse audiences decades ago when solving for variation in their many markets, but savvy HR departments have begun taking a page out of their book — don’t get left behind!
Sr Director, Employer Brand & Communications
Jessica Lee is a senior director for Marriott International’s Global Employer Brand and Communications team. She and her team use an insights driven approach to develop and implement a range of brand strategies and creative solutions to motivate and engage key target audiences including job seekers and associates. She is also actively engaged in introducing and driving talent related innovations across the enterprise. Jessica has a dozen or so years of in-the-trenches HR experience that ranges from small companies to the public sector and now a Fortune 500 company. She has touched nearly every HR function in her experience from recruiting to benefits to HR technology and more. She’s a true generalist at heart although these days she’s amped by the opportunity to leverage digital and branded strategies to attract and engage talent.
Director of Client Services
No bio info.