I&I4: HR and Marketing Unite: Joining Forces to Beat the Talent Odds
HR and Marketing Unite: Joining Forces to Beat the Talent Odds
Thursday 06 October
11:00 AM – 12:00 PM
Companies that aren’t household names often have to battle for talent against well-known brands. This year, the People and Marketing teams at SMB software company Lever kicked into collaborative overdrive to overcome such an awareness deficit. The results? They successfully “recruited” 80% of their own employees to help shape a powerful, differentiated employer brand; amplified the resulting messages across HR and marketing channels alike; and more than doubled their headcount and client roster. Hear how to leverage your employees as ambassadors and turn them into an employer branding advantage, effectively engage with marketing as a partner, and implement great place to work strategies without breaking the budget.
Leela if Chief Marketing Officer at Lever, where she partners with the HR and Recruiting teams on employer brand and is responsible for all aspects of marketing. Previously, Leela served as VP of marketing at OpenTable, where she built product marketing from scratch and established the foundations of a B2B marketing team. Prior to that, Leela spent four and a half years as a marketing leader in LinkedIn’s Talent Solutions business, co-founding the Talent Connect conference and the LinkedIn 100 while publishing a wealth of recruiting best practices and research content. Additionally, she worked in management consulting for Bain and Company in San Francisco and London, and has several years of experience in sales and sales management. Leela earned her MBA in general management from the Tuck School of Business at Dartmouth and her MA in history and English literature from the University of Edinburgh in her native Scotland.
Founder & CEO
Jason Seiden is Cofounder & CEO of Brand Amper, the SaaS Employer Branding platform that engages employees at scale to get a company’s message out in a genuine way. More importantly, Brand Amper helps professionals easily turn the most complicated story they’ll ever tell—their own—into a compelling message that gets to the root of what they do. Jason is beyond proud to have had Brand Amper named 1 of only 6 “Awesome New Start Ups” at last year’s HR Technology Conference. Jason’s also an avid skier and the author of two career books.