ENG6: How Technology and Year-Round Communications Get Employees Fully Engaged With Benefits
How Technology and Year-Round Communications Get Employees Fully Engaged With Benefits
Friday 07 October
09:30 AM – 10:30 AM
While the employee experience is top of mind for employers, more effort is needed in linking benefits to that experience — not just providing them. But many employers struggle to keep up with the demands of year-round education, and have limited ability to target and segment based on “just-in-time” data. Marketing-savvy HR and benefits professionals are starting to use targeted communication through technology platforms that include data analytics functionality. Discover how emerging communications tools are helping enhance the employee experience and engagement related to benefits. You’ll learn actionable strategies for leveraging technology to enhance your benefits communications and increase employee engagement with your benefits programs.
CEO & Founder
Jennifer Benz is Founder and CEO of Benz Communications, a boutique consulting and marketing firm headquartered in San Francisco. A well-known expert with nearly 15 years in the industry, Jen recently testified before the Department of Labor’s ERISA Advisory Council regarding retirement education. Her work has been recognized by the International Association of Business Communicators (IABC) and the Profit Sharing Council of America, among others. At Benz Communications, Jen leads a team of 24 creating results-focused and data-driven benefits communication strategies and campaigns, including custom websites, videos and print materials. Many of its clients are Fortune 500 companies, including several of the Top 100 Best Companies to Work For.